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Author: Eric Lander

The Unholy Church of Wikipedia

The Unholy Church of Wikipedia

I’ve made it a point not to read too far into my notes from SMX until next week when I’ll start blogging more in depth posts… but I simply can’t resist the temptation tonight to just address the holier than though attitude practiced by some wikipedians. So, if you’re a wikipedia volunteer, editor or admin… please listen up. I understand that your time is valuable. Donating endless hours in an effort to improve the world’s most popular reference tool is…

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Welcome to Matt Cutts Monday!

Welcome to Matt Cutts Monday!

I was talking to Loren last week about the early days of the WebmasterWorld PubCon conferences, and in particular, the one up in Boston. At that PubCon in 2003, Gerhart, Travoli, myself and so many others were able to work one on one angles on guys like Tim Mayer, Paul Gardi and of course, Matt Cutts. Believe me when I say, the industry is nothing like it was then — and that’s a bad thing. It was also my first…

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Google & YouTube Launch InVideo Ads

Google & YouTube Launch InVideo Ads

I initially caught word of this last night from Loren Baker, who sent me an email while he was out at SES in San Jose. I wanted to post it up to SEJ, but Arnold had already beat me to it. If you’re interested in checking out what the new ads look and behave like, check out these examples from Aaron Zamost at Google: Warner Album Browser running on Warner Music Group video 20th Century Fox’s The Simpsons running on…

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I’m Writing for Search Engine Journal!

I’m Writing for Search Engine Journal!

In case some of you don’t already read Search Engine Journal, please check it out. Late last week I began contributing there, and I will continue to do so as time passes. I’ve got an author page set up, and I’d just like to say thank you to Loren Baker for providing me with an opportunity on such a great site to share my thoughts and opinions on the search industry.

Google PageRank Update? Backlinks are Climbing!

Google PageRank Update? Backlinks are Climbing!

Justin pointed this out to me earlier today and it’s seemingly true on a few domains we’ve been checking and messing with… Is this the start of the quarterly PageRank update? Boogers… No news really hitting the other sites on this. Chalk it up to a false alarm?

What You Need to Know About Landing Pages

What You Need to Know About Landing Pages

Apparently today is the day to discuss landing pages.  At the office we’ve been proactive in studying landing pages for both organic and paid search purposes.  Hell, we even launched a long awaited microsite for our clients to profit from…. though, it did come about three months after we had hoped. Why?  Because landing page optimization and design is critical… and when you get it right, you cash in big time. So, here are some links that all crossed my…

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