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Author: Eric Lander

Internet Marketer’s Charity Party at SES San Jose

Internet Marketer’s Charity Party at SES San Jose

While I’m not out in San Jose I did want to send my best wishes along to Todd Malicoat and the organizers of tonight’s Internet Marketer’s Charity Party at SES San Jose.  The event is an absolute must attend for anyone at SES, as it combines a great networking opportunity with a great crowd of people — all interested in benefiting a wonderful cause. A $40 donation is required for attendance into the party tonight – but if you’re not…

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Matt McGee Joins KeyRelevance

Matt McGee Joins KeyRelevance

Earlier today Matt McGee made an announcement on Small Business SEM indicating that his two month stint as an independent contractor has come to a close… This is just a quick post to say that I’ve accepted a position as Director of Strategic Search with KeyRelevance. I’ve known Christine Churchill, Bill Slawski, and Li Evans for years and consider them friends. Now, I get to work with them and the rest of the terrific KeyRelevance team! Very, very cool. (More)…

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David Mihm’s Local Search Ranking Factors

David Mihm’s Local Search Ranking Factors

Back in February I spoke on a panel with Gab Goldenberg and Chris Silver Smith on Local Search and Blended Results. SMX West was a fantastic show – and while I know a lot about local search marketing – I realized that there’s always another angle to view things from. I chalk that up to being jaded into a routine where I’m working within a specific niche of local search listings. Trends and ranking criteria that I view (and sadly…

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BOTW Local Launches Beta of Local Search & Social Platform

BOTW Local Launches Beta of Local Search & Social Platform

Yesterday I posted a small review of BOTW Local on Search Engine Journal and referenced the Beta launch they announced on June 18th. It’s worth recapping here as well because frankly, the system kicks ass when it’s responsive. I’ve noticed a few delays in using the system today, but this is a Beta service right now, so I’m willing to forgive BOTW. The most important thing here though is that it’s a free resource for those who don’t have a…

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An SEOs Introduction and Tutorial to Google Webmaster Tools

An SEOs Introduction and Tutorial to Google Webmaster Tools

For the past few months I have been advocating the use of Google Webmaster Tools to clients and friends looking to learn more about their web site. In that time, I’ve gotten a number of questions around what various areas of the tools mean, how they can be used for SEO purposes, etc. To help address potential questions, I decided to create a resource for anyone looking to get started. This isn’t exactly Earth shattering materials, but I do hope…

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Sphinn: A Dysfunctional Social Community?

Sphinn: A Dysfunctional Social Community?

It’s no secret that Digg, Reddit and other news and media aggregators are a target for search marketers. In my quest to learn more about the intricacies of these social environments, I sought after a community to review and understand a bit more. The trouble I ran into was that with sites like Digg was that there are too many active users and too much going on at any one moment to form hypotheses on. While analyzing the marketing opportunities…

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