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Author: Eric Lander

My Plea to SE Conferences: Turn Calacanis Away

My Plea to SE Conferences: Turn Calacanis Away

We’re paying top dollar to be told that we’re either bullshit artists, or wasting away our time and careers. That my friends, is bullshit. The search marketing industry is all frenzied now that Jason Calacanis decided to upset some of the best SEOs in the industry. Again. The question I’m left to ask is — Why are we really surprised? When Calanis’ stated that SEO is bullshit in his keynote at SES Chicago, everyone was ready to tear him a…

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Brent Csutoras’ Notes Indented Results from Seperate Domains

Brent Csutoras’ Notes Indented Results from Seperate Domains

A few moments ago, Brent Csutoras posted on his blog, that Google is showing indented results from a different domain. I hadn’t seen this behavior before, so I wanted to cover the topic here with a little insight. Before we jump in though, please take a look at Brent’s screen shot and then read the full post and the information he presents. The most notable element here is that he was able to refresh many times and still get the…

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Blended Local Results with Unverified Listings

Blended Local Results with Unverified Listings

Earlier tonight I came across one of GrayWolf’s newest blog posts on blended local search. In it, he featured a SERP of “royal crest golf club” on Google. Now, if you weren’t able to make it to my presentation on Local Search and Blended Results at SMX West — here’s the deal… First off, take a look at the following screen shot. It’s that of a blended search result on Google for Kobe Japanese Restaurant, which appeared while searching for…

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SMX West Week is Over…

SMX West Week is Over…

Best. Week. Ever. Aside from missing my wife and little man, the whole time was incredible. From the people I’d been waiting to meet to the people I didn’t know were out there… wow. Amazingly good times. Fittingly, the week ends with me pulling an all nighter, blogging. Many good times, but there’s no value in blogging them. You were either there, or not. Much love to my new and old friends.

My SMX West Panel is Done!

My SMX West Panel is Done!

Just wrapped up my panel at SMXWest on Local Search and Blended results. It’s bittersweet. I know I could’ve done better, and provided some more meat to general search marketers — but I was nervous to say the least. Hopefully that didn’t translate through though. Tip of the hat to Barry Schwartz who, in typical SER fashion — is live blogging like no one else. He’s got a recap of my panel available already online. To condense his notes: …Eric…

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My Panel on Local Search and Blended Results

My Panel on Local Search and Blended Results

If you know me, you know that tomorrow I will be speaking at SMX West in Santa Clara. It’s my first speaking/presenting gig in years. In other words, if I flop, it’s cool — I don’t need to know. I’ve recently read that “your opinion of me is none of my business.” I’ll stick to that unless I do really well. And if that’s what happens — plan on my speaking again. So, the panel is scheduled to begin at…

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