Blog - Eric Lander

7 Ways to Win Organizational Buy-In for SEO Projects

August 7, 2015 Eric Lander Comments 0 Comment

Whether you are working in-house or within an agency environment, you have probably had difficulties getting others to support your ideas and help to see them through. For an SEO, though, cross-functional collaboration is critical. Here are some effective ways that I have learned throughout the years to help win others over and help you to see your project through: Establish Vision & Strategies for Success Motivating others to support your efforts is much easier when they can visualize how…

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105 Days Later, Â Google’s â€œMobilegeddonâ€ Has Been Forgotten

August 5, 2015 Eric Lander Comments 0 Comment

Google unleashed their mobile update, affectionally named â€œMobilegeddonâ€ back on April 21st, 2015. Thanks to the update being first introduced to site administrators through Googleâ€™s Webmaster Tools interface (since renamed Search Console) – the web marketing industry was, in a word, scared. For the first time in years, Google was forthcoming with details on an algorithmic update. The search marketing industry knew exactly when to expect the update to be released. We knew what Google was looking to emphasize, demote…

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Google Panda 4.2: â€œNewâ€ Spam Algorithm or Just an Update?

August 4, 2015 Eric Lander Comments 0 Comment

Earlier this week, Barry Schwartz of Search Engine Roundtable gathered links from discussion boards and solicited responses from Google regarding a possible algorithm update in the wake of Panda 4.2 having been announced. The theories, centered around observations in online discussions, are that the algorithm was most noticeable by site owners and marketers previously affected by Penguin updates in the past. In the past 10 days or so, Iâ€™ve observed a number of significant changes in highly competitive (often littered…

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Periodic Table of SEO Success Factors - Survey is Out Now

Help Shape Search Engine Land’s New Periodic Table of SEO Success Factors

May 18, 2015 Eric Lander Comments 0 Comment

If you have been involved in search engine optimization over the past few years, you have likely come across Search Engine Land’s Periodic Table of SEO Success Factors. Whether I’m working on a consulting arrangement with one of my clients or I’m working with my staff at the agency – the printouts are everywhere – from cubicle walls to internal training binders. The value of the table is simple; It shows you in clear and concise ways how all of…

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Mobile SEO Tips from #SEOChat Community

February 13, 2015 Eric Lander Comments 0 Comment

Over the past year we have seen mobile search queries surpass those conducted on desktop environments. In that time I have seen agencyÂ marketers, web designers and standaloneÂ webmasters all scramble to solve for a variety of challenges, including: Reliably displaying content to support full topical comprehensionÂ on smaller screens Capture and utilize device level analytics for improved content marketing initiatives Prioritize technical aspects of on-page and on-site optimization for improved organic search performance Utilize responsive design capabilities to promote mobile-specific calls to…

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3 Common Issues Found in Recent SEO Audits

August 23, 2013 Eric Lander Comments 1 comment

I have worked on building my SEO Audit and Site Review business over the past year. In doing so, I have had the opportunity to work with everyone from entrepreneurs trying to run a company themselves, right on through to Fortune 500 companies. Amazingly, many of the mistakes or issues I come across are consistent across the board – regardless of who’s responsible or how large the site is. Three of the most common issues I’ve found so far in…

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