I’m not going to sit here and offer my thoughts on Google’s acquisition of DoubleClick for more than three billion dollars. Everyone and their mother has already been there, done that, and dissected the deal on the heels of NYC’s SES. Today though, I’m left feeling a bit excited about Google’s failures and inabilities.
Ask.com hasn’t been on the radar for many SEO’s in quite some time. Despite that fact, Ask.com represents a large search portal with a defined demographic of users. Barry Schwartz reports to us over on Search Engine Land that Ask.com is creating a new algorithm to power their search results… and it’s code name is Edison. Rather than bore you with my paraphrasing, here are some details that Barry offers in his report: “…they will be using Direct Hit’s click…
In working with a client on their site this morning, I wanted to recommend that they submit their business to Google Local to help capitalize on local search. It’s a pretty straightforward process… Until Google thinks that you’re talking about Germany, when you’re really talking about New Jersey. Best of all — Google just assumes you’ve misspelled something. No hint of a correction — they just force you to the incorrect results. Here’s what I found while searching for “Colonia…
If you’re searching on Yahoo! you may notice that sites appearing in the results are no longer showing links to their Yahoo! Directory listings. For more coverage on this be sure to check out Barry’s post on Search Engine Roundtable or Search Engine Land. Finally, you can discuss this with others over on the Search Engine Roundtable Forums. My opinion on this is pretty weak, at best. I haven’t been an advocate of new Y! Directory listings for a while…
Earlier today I came across Brett’s post about the new Yahoo! Basic Site Submit program that was released to users. It got me thinking… Is there a growing demand for paid submissions again in the industry? My immediate answer is — YES! I know that there have been paid submission programs available to webmasters and marketers for a while, but they’ve all failed to match the once great Inktomi programs from Position Technologies. In short, I’ve always found paid submission…
My professional New Year’s Resolution, if there ever were one, was to begin to understand and use PPC more on a regular basis. To date, I’ve strictly been an organic SEO guy. While I have an AdWords account, it took my downloading the new editor to really begin to find the PPC game “fun” again. In short, the new editor offers minor improvements over the previous version. As the AdWords Blog summarizes, the new features include: Add or edit site-targeted…