I’m getting settled into my new position as a search analyst, and in the process of doing so I’ve been given the opportunity to work with a market leading web analytics tool. Coming from a grassroots and startup environment, most of my experience in parsing logs and analyzing data has come from simple applications that never cost more than fifty dollars. While I had experience in working with massive suites like Webtrends before, I’ve never been tasked with using these…

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I’m not too sure how many sites are seeing different values out there, but a number of client sites as well as some of my own have undergone PageRank updates at some point this weekend. The changes took place at some point between Friday night and Sunday morning — at least, that’s when I began noticing them. There’s no rhyme or reason to what I’m seeing just yet. Initially I suspected that the domains I had been building and exchanging…

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The early days of pay per click advertising were much more simple than today. You could communicate more easily to clients, and establish more profitable advertising programs using PPC as a supplement for organic search marketing. Unfortunately, search engine giants continue to tinker with what works best– and we’re now operating in a marketplace that is unfair for those managing pay per click campaigns. Back in July of last year, Google introduced their “Quality Score” to all AdWords advertisers. This…

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Despite being the most widely used search engine available on the Internet, Google makes a number of mistakes on a regular basis. It’s when they compound those mistakes that they continue on the path they’re on… One where many involved in the Internet begin to look down upon them, similar to what Microsoft went through in the late 90’s. For Google, things have changed very quickly in a couple short years. Since the dawn of their IPO, Google’s users have…

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After listening to an archived show of NetIncome, Jeremy’s show on WebmasterRadio, I started thinking about black hat optimization and the reputation that it has received in the industry. In the particular episode I’m referencing, Jeremy spoke with legendary “black hat” Quadzilla from SEO Blackhat. Together, they did something that has been needed in the industry for a long time… they provided us with clear examples as to why black hat optimization is truly just effective optimization. Both Jeremy and…

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I had the rare chance to sit down with a former colleague last week for the sake of comparing notes and discussing strategy in the ever evolving SEM landscape. Over coffee, he told me that there was no way to successfully market a web site without committing money to it for directory inclusion, PPC efforts and link building. I felt badly because I knew exactly why he also complained to me that his sites were not generating any revenue for…

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