Improving CTR on Google AdWords
I caught this tip over on ShoeMoney, and it’s certainly something that should be tried out… Notice how the bold words form a arrow like > ? That is a nice eye tracking trick that for me increased clicks by about 25% in ANY SPOT. Discovering this for me was a HUGE THING because more clicks means a higher quality score which moves you up for more exposure which means you get more clicks which… well you get the point….