In a conversation Monday night after the Boston SEO Meetup, I was reminded of the criticism I received from a post on Search Engine Journal called 3 Reasons Google Analytics Fails for SEO. And for an unknown reason, about ten minutes past 3AM on a Sunday morning, I find myself sifting through one of my favorite elements of organic optimization. Log files. Ugly to the untrained eye, these plain text files are a continual mess of what some would determine…
I’ve recently begun challenging the annoying mantra of “content is king”. It really is a load of BS and I’m pretty sure we’ve all known it for years. In the very least, be specific. Do you mean that the amount of content is king? Is it the depth of content that matters? Is unique content king? I’m just tired of hearing more and more people throw around this “advice” like that know what they’re talking about. They, and we –…
Last night I was the guest speaker for The Cambridge Search Engine Optimization Meetup Group and tried my best to tackle “content”. It was challenging as such an open ended topic, but I hope that I provided some insight or opinions to attendees that made the night worthwhile. Special thanks to Adam Green for posting the video on his blog and uploading it to Blip. Also, thanks to www.yourpreciouscar.com, a provider of Auto Repair Shop Reviews online. So… here’s me…
Google Sitelinks is an automated program that displays between three and eight indented links for the top ranking website shown for particular search query. This blog post is dedicated to my research of the Google Sitelinks program and will include a number of examples, theories and best practices. Preface On Tuesday October 7, 2008, I spoke at the Search Marketing Expo East (“SMX East”) event at the Javits Center in New York City. The panel I was part of discussed…
I sat down with Virginia Nussey, Bruce Clay, Inc. blogger and director of SEM Synergy on Tuesday afternoon. We conducted a short interview together on the heels of my Enhanced Listings and Google Sitelinks panel, and it’s up and online at WebmasterRadio. As is always the case I sound like a complete idiot – but I can’t change that. Virginia’s an awesome person and she was totally accommodating to the fact that I’m a pain to nail down for scheduling. …
I was searching this morning for some of the latest news on the plane crash that killed four and critically injured former Blink 182 drummer Travis Barker and DJ AM. In the search results for “travis barker” I noticed something that I hadn’t seen before – double video search results. Here is a clipped screenshot at full resolution of the double videos link… Seeing YouTube videos in Google SERPs is nothing new. For me though, those video results are usually…