Eric Lander

Earlier this week, Barry Schwartz of Search Engine Roundtable gathered links from discussion boards and solicited responses from Google regarding a possible algorithm update in the wake of Panda 4.2 having been announced. The theories, centered around observations in online discussions, are that the algorithm was most noticeable by site owners and marketers previously affected by Penguin updates in the past. In the past 10 days or so, I’ve observed a number of significant changes in highly competitive (often littered…

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If you have been involved in search engine optimization over the past few years, you have likely come across Search Engine Land’s Periodic Table of SEO Success Factors. Whether I’m working on a consulting arrangement with one of my clients or I’m working with my staff at the agency – the printouts are everywhere – from cubicle walls to internal training binders. The value of the table is simple; It shows you in clear and concise ways how all of…

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Reviving my blog and making a commitment towards building new content means that I have to contend with an all too familiar problem: I never know what to write about next. As tends to be the case with blogs lacking new content for years at a time, my regular audience has waned a bit. When these times hit, I tap  social networks and look for suggestions from friends and colleagues who I know will (hopefully) take the time to read…

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I feel like I have written a few of these over the years, but it’s once again that time. I’ve been neglecting my blog, my personal brand – and perhaps failing to share some opinions insights on the search marketing industry. I’m actively working on a series of draft posts – but here’s a short list of what’s happened in the past 505 days: Resigned as VP of Online Marketing Services at eMagine Became a season ticket holder for the…

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