I was talking to Loren last week about the early days of the WebmasterWorld PubCon conferences, and in particular, the one up in Boston. At that PubCon in 2003, Gerhart, Travoli, myself and so many others were able to work one on one angles on guys like Tim Mayer, Paul Gardi and of course, Matt Cutts. Believe me when I say, the industry is nothing like it was then — and that’s a bad thing. It was also my first…
In case some of you don’t already read Search Engine Journal, please check it out. Late last week I began contributing there, and I will continue to do so as time passes. I’ve got an author page set up, and I’d just like to say thank you to Loren Baker for providing me with an opportunity on such a great site to share my thoughts and opinions on the search industry.
Apparently today is the day to discuss landing pages. At the office we’ve been proactive in studying landing pages for both organic and paid search purposes. Hell, we even launched a long awaited microsite for our clients to profit from…. though, it did come about three months after we had hoped. Why? Because landing page optimization and design is critical… and when you get it right, you cash in big time. So, here are some links that all crossed my…
Like so many other things in this world, our success can truly be defined only by our perception. If a valued client of ours tells us that we have failed — we have one of two choices for a response. First, we can side with them and agree that failure has been the result. Or, we could fight to force upon a new perception — one where a favorable outcome is shared by all. We’re marketing folks though, so we…
I’m sitting right now in the corner cafe of a Barnes and Noble store in Warwick Rhode Island. I’m heading off to meet up with my brother in law for a tux fitting for his wedding, but I’m passing some time now to get caught up with things on the laptop. As I sit here though, drinking my green tea and eating my Asiago Cheese Pretzel, I’m struck by the diversity of people approaching the counter. Trying to match the…
Having caught Dan Crow’s initial mention last week of the unavailable_after META tag, I was pleased to see Barry do some due diligence and hook us up with some more quality information. As is often the case, you’ll never get a copy of a Google engineers presentation… Barry managed to get some examples of how to put this tag to use in his post over on SearchEngineLand called More Info On Google’s Unavailable After Meta Tag & New X-Robots-Tag In…