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Category: Odds and Ends

What Happens When Sites Don’t Sell?

What Happens When Sites Don’t Sell?

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Earlier this morning I came across a thread started by engine on WebmasterWorld that discussed the fact that… Since the inception of the Web, online commerce has enjoyed hypergrowth, with annual sales increasing more than 25 percent over all, and far more rapidly in many categories. But in the last year, growth has slowed sharply in major sectors like books, tickets and office supplies. The thread references a New York Times article called Online Sales Are Losing Steam, and it’s…

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Strategic Partnership: Forefront Marketing Group

Strategic Partnership: Forefront Marketing Group

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It’s not often that I find an existing team of marketers that I can both relate to and work well with. In the rare event though that I do come across such people, I find as many ways to work with them as possible. Earlier today I was speaking with a colleague, discussing parallels between online and offline marketing. When I realized that he was helping to lead an exciting new company located in the East Bay, I had to…

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What are You in it For?

What are You in it For?

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So many times I sit back and wonder why it is I work in the field I do. Let’s face it, SEO and the search engine industry is a dynamic environment. Changing like the weather here in New England on any given day, I’m attracted by the challenges presented to me. In my career, I face clients who are always looking for something different. That really keeps me going because I know that the next day presents challenges that I…

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Jason Calacanis & Mahalo: Hypocrites to the End

Jason Calacanis & Mahalo: Hypocrites to the End

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Disclaimer: I’m an SEO by trade. I’ve been around the game since there was a game. That’s not said to toot my own horn, it’s said to prove a point. The point is that SEO is alive and well. While SEO continues to eat into the advertising budgets of every major corporation in the World, guys like Jason Calacanis still get off thinking that this industry is “bullshit”. And while he may not have the balls to use such language…

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Dude, Where’s the Mahalo Toolbar?

Dude, Where’s the Mahalo Toolbar?

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I’m living under a rock large boulder or continental plate that shields me from anything newsworthy. It’s called parenthood. And sadly, I missed the much anticipated launch of Mahalo. I’ll condense the story. Jason Calacanis, the same person who declared that SEO was bullshit, and later proven wrong, was given venture capital funding to start a search engine to compete with Google. He called it Mahalo. It features a crapload of Google AdSense. Someone stop me if you’re smelling something…

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Google: Fueled By Growth and Greed

Google: Fueled By Growth and Greed

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I’m not going to sit here and offer my thoughts on Google’s acquisition of DoubleClick for more than three billion dollars. Everyone and their mother has already been there, done that, and dissected the deal on the heels of NYC’s SES. Today though, I’m left feeling a bit excited about Google’s failures and inabilities.