Entrepreneur Author Gives Poor Local Search Advice
The Spring 2009 issue of Entrepreneur Startups features an article written by Kim T. Gordon called Big Results on a Small Budget. The focus of the short article is in providing small business owners with four marketing suggestions that are tailored to those on a tight budget. While I was certainly happy to see search marketing involved, I don’t much agree with Kim’s suggestion: Use local paid search. When your prospects search online, who will they find first, you or…