Eric Lander

Google unleashed their mobile update, affectionally named “Mobilegeddon” back on April 21st, 2015. Thanks to the update being first introduced to site administrators through Google’s Webmaster Tools interface (since renamed Search Console) – the web marketing industry was, in a word, scared. For the first time in years, Google was forthcoming with details on an algorithmic update. The search marketing industry knew exactly when to expect the update to be released. We knew what Google was looking to emphasize, demote…

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Over the past year we have seen mobile search queries surpass those conducted on desktop environments. In that time I have seen agency marketers, web designers and standalone webmasters all scramble to solve for a variety of challenges, including: Reliably displaying content to support full topical comprehension on smaller screens Capture and utilize device level analytics for improved content marketing initiatives Prioritize technical aspects of on-page and on-site optimization for improved organic search performance Utilize responsive design capabilities to promote mobile-specific calls to…

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