Eric Lander

In working with a client on their site this morning, I wanted to recommend that they submit their business to Google Local to help capitalize on local search. It’s a pretty straightforward process… Until Google thinks that you’re talking about Germany, when you’re really talking about New Jersey. Best of all — Google just assumes you’ve misspelled something. No hint of a correction — they just force you to the incorrect results. Here’s what I found while searching for “Colonia…

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If you’re searching on Yahoo! you may notice that sites appearing in the results are no longer showing links to their Yahoo! Directory listings. For more coverage on this be sure to check out Barry’s post on Search Engine Roundtable or Search Engine Land. Finally, you can discuss this with others over on the Search Engine Roundtable Forums. My opinion on this is pretty weak, at best. I haven’t been an advocate of new Y! Directory listings for a while…

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Earlier today I came across Brett’s post about the new Yahoo! Basic Site Submit program that was released to users. It got me thinking… Is there a growing demand for paid submissions again in the industry?  My immediate answer is — YES! I know that there have been paid submission programs available to webmasters and marketers for a while, but they’ve all failed to match the once great Inktomi programs from Position Technologies.  In short, I’ve always found paid submission…

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My professional New Year’s Resolution, if there ever were one, was to begin to understand and use PPC more on a regular basis.  To date, I’ve strictly been an organic SEO guy.  While I have an AdWords account, it took my downloading the new editor to really begin to find the PPC game “fun” again. In short, the new editor offers minor improvements over the previous version.  As the AdWords Blog summarizes, the new features include: Add or edit site-targeted…

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I’m getting settled into my new position as a search analyst, and in the process of doing so I’ve been given the opportunity to work with a market leading web analytics tool. Coming from a grassroots and startup environment, most of my experience in parsing logs and analyzing data has come from simple applications that never cost more than fifty dollars. While I had experience in working with massive suites like Webtrends before, I’ve never been tasked with using these…

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I’m not too sure how many sites are seeing different values out there, but a number of client sites as well as some of my own have undergone PageRank updates at some point this weekend. The changes took place at some point between Friday night and Sunday morning — at least, that’s when I began noticing them. There’s no rhyme or reason to what I’m seeing just yet. Initially I suspected that the domains I had been building and exchanging…

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