Browsed by
Category: Search Optimization & Marketing

Getting Started in Search Engine Optimization

Getting Started in Search Engine Optimization

Since learning that I’d be presenting at SMX West, my mind has shifted from managing client goals and expectations to assuming the role of a teacher. I have never considered myself a strong teacher. That said and out of the way, I also know that I can still effectively share my industry knowledge. Today I had an opportunity to meet a couple of new hires at my office job — and I was thrilled by their eagerness to explore the…

Read More Read More

Google & YouTube Launch InVideo Ads

Google & YouTube Launch InVideo Ads

I initially caught word of this last night from Loren Baker, who sent me an email while he was out at SES in San Jose. I wanted to post it up to SEJ, but Arnold had already beat me to it. If you’re interested in checking out what the new ads look and behave like, check out these examples from Aaron Zamost at Google: Warner Album Browser running on Warner Music Group video 20th Century Fox’s The Simpsons running on…

Read More Read More

I’m Writing for Search Engine Journal!

I’m Writing for Search Engine Journal!

In case some of you don’t already read Search Engine Journal, please check it out. Late last week I began contributing there, and I will continue to do so as time passes. I’ve got an author page set up, and I’d just like to say thank you to Loren Baker for providing me with an opportunity on such a great site to share my thoughts and opinions on the search industry.

Google PageRank Update? Backlinks are Climbing!

Google PageRank Update? Backlinks are Climbing!

Justin pointed this out to me earlier today and it’s seemingly true on a few domains we’ve been checking and messing with… Is this the start of the quarterly PageRank update? Boogers… No news really hitting the other sites on this. Chalk it up to a false alarm?

What You Need to Know About Landing Pages

What You Need to Know About Landing Pages

Apparently today is the day to discuss landing pages.  At the office we’ve been proactive in studying landing pages for both organic and paid search purposes.  Hell, we even launched a long awaited microsite for our clients to profit from…. though, it did come about three months after we had hoped. Why?  Because landing page optimization and design is critical… and when you get it right, you cash in big time. So, here are some links that all crossed my…

Read More Read More