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Category: Search Optimization & Marketing

Strategic Partnership: Forefront Marketing Group

Strategic Partnership: Forefront Marketing Group

It’s not often that I find an existing team of marketers that I can both relate to and work well with. In the rare event though that I do come across such people, I find as many ways to work with them as possible. Earlier today I was speaking with a colleague, discussing parallels between online and offline marketing. When I realized that he was helping to lead an exciting new company located in the East Bay, I had to…

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Yahoo Search Index Has Been Updated

Yahoo Search Index Has Been Updated

According to the Yahoo! Search blog at www.ysearchblog.com, this morning marked the most recent update in Yahoo! Search result pages. Priyank Garg from Yahoo posted the following information on the blog early Wednesday morning…

Google Acquires Software Developer PeakStream

Google Acquires Software Developer PeakStream

I just caught this over on WebmasterWorld and had to share is since I hadn’t seen it elsewhere. Props to engine on the find: Google has acquired PeakStream, a start-up selling tools for writing software that can take advantage of multicore processors as well as graphics and gaming chips, according to published reports.

Yahoo Basing Click Charges on Quality of Traffic

Yahoo Basing Click Charges on Quality of Traffic

If you’re Yahoo! — how can you beat Google’s Quality Score and remain an attractive program beyond the introduction of the Panama system? One way is to start charging different amounts based ont he quality of traffic coming through your YSM account. YahooPete posted a message on Monday night on the WebmasterWorld forum that discussed these and ralted changes being made to the platform. Here is one of the kwy points that I found most important from that post…

Dissappointed with Google AdSense’s Ad Targeting

Dissappointed with Google AdSense’s Ad Targeting

I’ve never been an All-Star AdSense publisher. I’ve never made it to the almighty UPS club. Still, I consider myself to be fairly experienced with Google’s AdSense program in general. Having run AdSense on a number of my sites now for years, I have to say that I’m still a bit disappointed with the out of the box ad targeting. While Google does allow you to use specific tags for content matching ads to your content, it still loses touch…

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Jason Calacanis & Mahalo: Hypocrites to the End

Jason Calacanis & Mahalo: Hypocrites to the End

Disclaimer: I’m an SEO by trade. I’ve been around the game since there was a game. That’s not said to toot my own horn, it’s said to prove a point. The point is that SEO is alive and well. While SEO continues to eat into the advertising budgets of every major corporation in the World, guys like Jason Calacanis still get off thinking that this industry is “bullshit”. And while he may not have the balls to use such language…

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