I caught this tip over on ShoeMoney, and it’s certainly something that should be tried out…

Notice how the bold words form a arrow like > ? That is a nice eye tracking trick that for me increased clicks by about 25% in ANY SPOT. Discovering this for me was a HUGE THING because more clicks means a higher quality score which moves you up for more exposure which means you get more clicks which… well you get the point.

Jeremy’s full post “Is It A Waste Of Money To Bid On Keywords Where You Are Not In The Top Spots?“, like most of Schoemaker’s posts, is an absolute must read.  If you’ve got an active ad campaign and can give this or something similar a try — please let me know how it works out.